Although “conventions” and “conferences” are terms that are used interchangeably, the meeting industry standard definition of a conference is of a meeting of a shorter duration than a convention and designed to meet a specific objective. A convention is an a large gathering of people with a shared interest (usually professional or fandom related). These events are often recurring, and are usually scheduled at a specific time each year. Conventions usually have keynote speakers, as well as presentations that familiarize attendees with advancements or trends within a their particular field of interest. Conferences and conventions are popular and important business events.